At LifeFood Online (“we,” “us,” or “our”), we are committed to protecting your privacy and ensuring transparency in how we collect, use, and share your personal information. This Privacy Policy explains our practices regarding the collection, use, and disclosure of personal information when you visit our website, lifefood.online (the “Website”), and engage with our services. This policy also outlines your rights regarding your personal information and how you can exercise them.
We partner with Mediavine, a third-party advertising management service, to deliver advertisements on our Website. This Privacy Policy includes specific information about Mediavine’s data practices as required for compliance with their network and applicable privacy laws. By using our Website, you consent to the data practices described in this Privacy Policy.
1. Information We Collect
We collect various types of information to provide and improve our services, deliver relevant advertisements, and comply with legal obligations. The information we collect falls into the following categories:
1.1 Information You Provide to Us
- Personal Information: When you interact with our Website, you may voluntarily provide personal information such as your name, email address, or other contact details. This may occur when you sign up for our newsletter, contact us via a form, or create an account through services like Grow (a Mediavine product).
- Content Contributions: If you submit comments, feedback, or other content to the Website, we may collect the information you include in those submissions.
1.2 Information Collected Automatically
When you visit lifefood.online, certain information is collected automatically through the use of cookies, tags, pixels, and similar technologies. This includes:
- Device Information: Details about your device, such as IP address, browser type, operating system, and device identifiers.
- Usage Data: Information about how you interact with the Website, including pages visited, time spent on pages, referral sources, and click activity.
- Geolocation Data: Approximate location information derived from your IP address or other data, used to serve location-relevant content and advertisements.
- Cookies and Tracking Technologies: We and our partners, including Mediavine, use cookies and similar technologies to track your activity on the Website, personalize your experience, and deliver targeted advertisements.
1.3 Information Collected by Mediavine
Our Website uses Mediavine to manage third-party interest-based advertising. Mediavine collects and processes the following types of data when you visit lifefood.online:
- IP Address: Identifies your device on the internet and enables ad delivery.
- Cookie Information: Small text files stored on your device to remember your preferences and browsing activity.
- Advertising IDs: Unique identifiers used to deliver personalized ads across devices and platforms.
- Behavioral Data: Information about your interactions with ads and content, such as clicks and impressions.
- Geolocation Data: Used to provide regionally relevant advertisements.
- Traffic Data: Insights into how you arrived at our Website and your browsing patterns.
For more details about Mediavine’s data collection practices, please refer to Section 6 below.
1.4 Information from Third Parties
We may receive information about you from third-party sources, such as social media platforms (if you interact with us there) or Mediavine Partners, who may combine data they collect independently with data from our Website to enhance ad targeting.
2. How We Use Your Information
We use the information we collect for the following purposes:
2.1 To Provide and Improve Our Services
- Deliver content and features on lifefood.online.
- Respond to your inquiries, comments, or requests.
- Analyze Website usage to enhance functionality, user experience, and content quality.
2.2 To Personalize Your Experience
- Customize the content and advertisements you see based on your interests and browsing behavior.
- Provide recommendations or promotions tailored to your preferences.
2.3 For Advertising Purposes
- Enable Mediavine to serve interest-based advertisements that align with your preferences.
- Measure the effectiveness of ads and optimize their performance.
2.4 For Legal and Security Purposes
- Comply with applicable laws, regulations, and legal processes.
- Protect the security and integrity of our Website and services.
- Prevent fraud, abuse, or unauthorized access.
3. How We Share Your Information
We do not sell, rent, or share your personal information except as described in this Privacy Policy. Your information may be shared with the following entities:
3.1 Service Providers
We work with third-party service providers to perform functions on our behalf, such as hosting, analytics, and email delivery. These providers have access to your information only to the extent necessary to perform their services and are contractually obligated to protect it.
3.2 Mediavine and Advertising Partners
Mediavine manages all third-party advertising on lifefood.online. They may share data with their partners (collectively, “Mediavine Partners”) to deliver targeted ads. These partners may:
- Link data collected from our Website with other information they have independently obtained.
- Use cookies, pixels, and tags to monitor ad interactions and optimize advertising campaigns.
- Create audience segments for targeted advertising across your online experience.
For a list of Mediavine Partners and their privacy policies, visit Mediavine Partners.
3.3 Legal Compliance and Protection
We may disclose your information if required by law, such as in response to a subpoena, court order, or government request. We may also share information to protect our rights, property, or safety, or that of our users or partners.
3.4 Business Transfers
If LifeFood Online is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change and your options regarding your data.
4. Cookies and Tracking Technologies
Cookies and similar technologies are essential to the operation of our Website and the delivery of advertisements. Here’s how they are used:
4.1 Types of Cookies
- First-Party Cookies: Set by lifefood.online to enhance your browsing experience and remember your preferences.
- Third-Party Cookies: Set by Mediavine and its partners for analytics, advertising, and tracking purposes.
4.2 Purposes of Cookies
- Essential Cookies: Enable core Website functionality, such as navigation and security.
- Performance Cookies: Collect data on how users interact with the Website to improve performance.
- Advertising Cookies: Deliver relevant ads and measure their effectiveness.
4.3 Managing Cookies
You can control cookies through your browser settings. Most browsers allow you to block or delete cookies, though doing so may affect your ability to use certain features of the Website. For more information on opting out of interest-based advertising, see Section 7 below.
5. Your Rights and Choices
You have certain rights regarding your personal information, depending on your location and applicable laws. These may include:
5.1 Access and Correction
You may request access to or correction of your personal information by contacting us at [insert contact email].
5.2 Deletion
You may request the deletion of your personal information, subject to certain legal exceptions. Note that deleting data associated with a Grow account may result in account closure, as personal data is required for login.
5.3 Opt-Out of Data Sharing
- California Residents: Under the California Consumer Privacy Act (CCPA), you may opt out of the sale or sharing of your personal information. Use the “Do Not Sell or Share My Information” link on our Website to exercise this right.
- General Opt-Out: You can opt out of interest-based advertising by visiting the Network Advertising Initiative (NAI) opt-out page at optout.networkadvertising.org or the Digital Advertising Alliance (DAA) opt-out page at optout.aboutads.info.
5.4 GDPR Rights (EU/UK Residents)
If you are in the European Union or United Kingdom, you have additional rights under the General Data Protection Regulation (GDPR), including the right to:
- Access, rectify, or erase your data.
- Restrict or object to processing.
- Data portability.
To exercise these rights, contact us at [insert contact email]. For more details, see Mediavine’s GDPR Privacy Notice at [insert Mediavine GDPR link].
6. Mediavine-Specific Information
LifeFood Online partners with Mediavine to deliver advertisements. Below is detailed information about Mediavine’s role and data practices, as required for compliance with their network.
6.1 Mediavine Programmatic Advertising
Mediavine serves content and advertisements when you visit lifefood.online, utilizing first- and third-party cookies, tags, pixels, beacons, and other technologies (collectively, “Tags”). These tools:
- Monitor your interactions with advertising content.
- Target and optimize ads based on your interests and behavior.
- Collect data such as IP addresses, device information, and usage patterns.
6.2 Mediavine Partners
Mediavine shares data with its partners, who may:
- Combine it with data they collect independently to deliver targeted ads across devices, browsers, and apps.
- Create unique IDs for audience segmentation and personalized advertising.
6.3 Data Transfers
Mediavine transfers data to the United States for processing and storage. To protect this data, Mediavine uses Standard Contractual Clauses (SCCs) to ensure compliance with EU and UK privacy standards.
6.4 Contacting Mediavine
For questions about Mediavine’s data practices, contact them at privacy@mediavine.com or write to:
Mediavine, Inc.
8 The Green, #20971
Dover, DE 19901, USA
7. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Mediavine retains data in accordance with its own policies, which may differ from ours. Once data is no longer needed, it is securely deleted or anonymized.
8. Security
We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, or misuse. However, no system is completely secure, and we cannot guarantee the absolute security of your data.
9. International Data Transfers
As a website hosted in [insert hosting location, e.g., the United States], your data may be transferred to and processed in countries outside your jurisdiction. We ensure such transfers comply with applicable laws, including through agreements like SCCs where required.
10. Children’s Privacy
LifeFood Online is not intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, please contact us immediately at [insert contact email].
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The updated policy will be posted on this page with a revised “Effective Date.” We encourage you to review this policy periodically.
12. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Email: [insert contact email]
Address: [insert business address, if applicable]
For inquiries specific to Mediavine’s practices, contact them directly at privacy@mediavine.com.
This Privacy Policy is designed to support your application to grow with Mediavine while ensuring transparency and compliance with privacy standards. Thank you for trusting LifeFood Online with your information.
